Sphinx Racing Launches Novel Approach to Fund its 2009 Season
A local car racing team is employing a staple of internet marketing to raise funds while saving its supporters money.

FLOWERY BRANCH, GA, March 14, 2009 /24-7PressRelease/ -- A local car racing team is employing a staple of internet marketing to raise funds while saving its supporters money.

Sphinx Racing has added a "Shopping" section to its website (www.sphinxracing.com) where supporters can shop on-line retailers such as Amazon.com, BestBuy.com, TireRack.com, Sears.com, Priceline.com, Expedia.com, and many more. Once a supporter clicks through and purchases a product or service, Sphinx Racing will earn a small commission to fund its racing efforts. Supporters can use coupon and discount codes, just like always, to maximize their savings.

"We recognize that during these challenging economic times, race teams have to get innovative in how they raise funds for racing," said M. Yusuf Mohamed, Sphinx Racing's principal. "So, we found that we can leverage existing retail brands to fund our efforts, without any cost to our supporters," he added. While this type of click-thru marketing is not new to the internet, it may be the first time that an auto racing team has attempted to fund its efforts this way.

"We are excited about this program. We will evaluate its success and hope to launch a promotion in the second half of 2009 where we will give away to entrants SWAG (hats, autographs, etc.) that we receive from various sources during the year. It will be our way of saying thanks to our supporters," Mohamed said. Those interested should periodically check the website, as details of the promotion will be posted there.

Press Release Contact Information:

M Yusuf Mohamed
Sphinx Racing
Owner/Driver
7705 Sleepy Lagoon Way
Flowery Branch, GA
USA 30542
Voice: 703-869-8028
Website: Visit Our Website